A unique image is the image that the tourist has of a destination. It is the mixture of characteristics of the location that make it a unique destination. It is created by tourists based on the amount and quality of information available and their personal characteristics. A good mental image can help a destination achieve its desired positioning. It should be convenient and safe. The following are the main aspects of a unique image. These three factors will help a destination achieve its unique positioning.
The first component is the affective image, which represents a tourist’s emotional responses to the place. This image is a reflection of the tourists’ knowledge about the place. It represents the perceptions and individual attitudes that a tourist has about the destination. The second component of an image is the cognitive one, which captures a tourist’s knowledge about the location. In contrast to the traditional methods of sharing information, the Internet has altered the process of opinion communication. The Internet has changed the traditional process of word of mouth (WOM) into eWOM. This is a highly interactive social process. ICT plays a major role in shaping a person’s mental and emotional picture of a particular destination.
Tourist destinations fall into one of two categories: centered destinations and non-centered destinations. While centered destinations require tourists to travel to other nearby places, travelers are still able to find a destination that is uniquely attractive. During a vacation, people often choose a tourist destination for its unique location, while non-center-of-the-world destinations are more common. It is important to know that there are many different types of tourist destinations, and that these can be separated into blocks. In addition to the physical characteristics, a tourist destination must also be accessible and have all the amenities that tourists want.