The Image of a Tourist Destination
The image of a tourist destination is a crucial factor in influencing travel behavior. The goal of a destination is to promote a positive, differentiated image that will attract visitors to its location. It is a mental concept based on a series of impressions and is often difficult to change once formed. Today, the competition for attention among destinations is fierce and the need for efficient and affordable transport is essential to creating a successful brand.
The Internet has changed the traditional WOM process and transformed it into eWOM (Electronic Word of Mouth), where the communication of opinions is no longer interpersonal but through ICT. This new technology has changed the nature of traditional WOM by making it more dynamic and participatory. Similarly, academics have realized that the Internet plays a vital role in shaping a destination’s image. Thus, they are now focusing on the cognitive aspect of constructing a destination’s image via the Internet.
A tourist destination’s culture, gastronomy, events, infrastructure, and shopping are all factors that influence the experience of a visitor. Some destinations also appeal to travelers by their beauty and fashion, which is a major draw. Another popular tourist destination is Paris, which attracts tourists with its opulent history and dazzling modern architecture. Although there are several characteristics that influence a tourist’s impression of a place, there are specific qualities that draw people to it.